The organization will unite the country’s marketing specialists.

The association’s mission is to develop globally relevant local marketing specialists. To achieve this goal, three areas of work will be implemented:

networking and knowledge sharing—through events, lectures, and master classes from local and international experts;

annual market research—data on the state of the marketing profession in Kyrgyzstan;

updating educational standards—participating in the revision of course, colleges, and universities curricula in collaboration with relevant agencies.

Aidai Mokusheva has been elected Chairperson of the Kyrgyz Marketing Association.

At the meeting, it was announced that joint work is planned to combine efforts in the development of a professional common market for the countries of Central Asia.