The campaign is being implemented in preparation for the World Nomad Games and will be distributed across digital platforms, media, and urban visual spaces.

According to the Secretariat, the stories are based on real-life scenes. They artistically depict horse training, national games, everyday gestures, and rituals deeply rooted in Kyrgyz culture.

«This is not just a reminder of the past, but a living manifestation of culture in the present,» the Secretariat noted.

The «Seven Images — One Story» concept will form the basis of the visual identity for the World Nomad Games and will be used in outdoor advertising, social media, and official media campaigns.

The 6th World Nomad Games will be held from August 31 to September 6 in Issyk-Kul region. The sports program includes 43 ethnosports, including traditional wrestling, equestrian games, intellectual competitions, and traditional hunting.